DALLAS & FRAMINGHAM, Mass. -- Just weeks after announcing its return to Houston, and close on the heels of its return to Austin, Gulf Oil LP has announced that it is back in Dallas through its partnership with Fuel City, one of the Lone Star State's best known gas stations.
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Gulf's new agreement with Fuel City puts the Gulf brand front and center at one of the most recognized travel centers in the state, it said. Fuel City, in addition to being a gas station, has been named "Best Example of Texas in a Nutshell" by The Dallas Observer, cited for having "The Best Tacos" in Texas by Texas Monthly, and designated as a "Favorite Point of Interest" by former Dallas Mayor Laura Miller.
"We take pride in being a Texas landmark, so when we had the opportunity to add the Gulf brand to Fuel City, we acted right away," said John Benda, proprietor of Fuel City. "Gulf is a trusted, nostalgic and iconic brand and a great company to work with. We know that drivers throughout the Dallas area will welcome the opportunity to fill up their tanks with Gulf gasoline, just like they were able to do 20 years ago."
"This is another important step in our work to return the Gulf brand across Texas, where Gulf was born over 110 years ago. We began in Austin last year, re-entered the Houston market last month, and now we are flying the Gulf Oil flag in Dallas once again," said Gulf Oil senior vice president and chief sales and marketing officer Rick Dery. "Fuel City is one of the highest-volume gas stations and travel centers in the state, and it's a true destination location where truckers, drivers and families also come for dinner, car washes, shopping and more. It's a perfect venue for us to return to the area."
Gulf Oil pioneered the concept of branded product sales in Texas in the early 20th century by selling gasoline in containers and from pumps marked with the distinctive orange disc Gulf logo. Customers during this period sought out Gulf branded stations because they were assured of the quality and consistency of its gasoline. Quality and consistency remain the hallmarks of the company.
Gulf Oil LP is a national, branded supplier of motor fuels throughout the United States and its territories. The company launched Gulf Electricity in January 2012, which currently provides discounted electricity service to consumers and small businesses in Connecticut. Gulf remains one of the Northeast's largest wholesalers of refined petroleum products and is well on its way up the rankings in the rest of the country, too. Gulf Oil distributes motor fuels through a network of more than 2,500 branded gasoline retail centers, 12 proprietary oil terminals and more than 130 other supply points. Gulf Oil supplies gasoline, heating oil, diesel fuel, jet fuel and kerosene through its terminal network.