HOUSTON -- CITGO Petroleum Corp. will introduce a new enhanced gasoline and community outreach programs in 2013. The refiner will unveil the new programs to its marketers during its 2013 marketer roundtable meetings beginning this week.
Beginning Feb. 12 and continuing through March 5 throughout the CITGO footprint, these meetings allow CITGO personnel to present 2013 program updates, advertising plans and other tools that CITGO marketers can use to generate more traffic and sales at their locations.
Some of the key programs designed to drive retail activation and customer loyalty for CITGO marketers and retailers in 2013 include:
"All of these programs will help grow the brand and generate enthusiasm and excitement among our potential and existing marketers and Retailers," said Alan Flagg, general manager of light oils marketing for CITGO. "We added more than 20 new Marketers and nearly 400 new-to-CITGO branded locations in our network last year, so we are ready to build on that momentum and work hard for our customers this year."
This year marks the 25th anniversary of the CITGO Roundtable Meetings, the company said.
"As we have for the last 25 years, we begin the year with a series of meetings that showcase the CITGO programs and customer support that our marketers have at their disposal," said Flagg. "One of our overarching goals is to provide flexible programs that fit the needs of our independent marketers, not one-size-fits-all solutions. Through these meetings we can talk directly with our valued customers and really understand how we can help them succeed."
CITGO, based in Houston, is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by PDV America, Inc., an indirect wholly owned subsidiary of Petroleos de Venezuela SA, the national oil company of the Bolivarian Republic of Venezuela.