CHICAGO -- As Americans’ exposure to the world’s food cultures continues, consumers are increasingly craving ethnic eats. Unfortunately, chain restaurants aren’t meeting the demand for new foods and flavors.
Only a quarter of consumers polled for a recent study from Chicago-based research firm Technomic say they are satisfied with the availability of ethnic offerings at limited-service and full-service chains, which translates into opportunities for operators to differentiate their menus and gain market share with globally inspired offerings.
“Authenticity is crucial to the ethnic food and beverage purchasing decision” says Technomic executive vice president Darren Tristano, “Sixty-five percent of consumers say food that tastes authentic is one of the most important factors in deciding which establishment to visit for ethnic foods and beverages. Operators have an opportunity to create innovative and globally inspired menu items reflected through preparation, taste and flavor. Consumers also say that dishes prepared by someone from that region are given greater credibility as authentic.”
Other findings from Technomic’s Ethnic Food & Beverage Consumer Trend Report include:
Technomic’s Ethnic Food & Beverage Consumer Trend Report examines consumer behavior, attitudes and preferences toward ethnic flavors, foods and beverages based on survey results from 1,500 consumers.