CHICAGO -- Consumers are becoming increasingly health-conscious, but their perceptions of what is considered healthy eating at restaurants are also changing, according to food consultancy Technomic. Contemporary definitions of health are strongly associated with local, natural, organic and sustainable food and drink. Also, consumers are taking more of a balanced and personal approach to healthy eating--seeking out better-for-you foods, while enjoying occasional indulgences.
"More consumers than ever before tell us that eating healthy and paying attention to nutrition is important," said Darren Tristano, vice president of Technomic.
See File Attachments below to view a larger version of this infographic."However, there's a shift happening in terms of what actually defines healthy for them," he said. "We're seeing more consumers gravitate toward health-halo claims such as local, natural and organic, as well as whole wheat and free range. Operators can leverage this growing interest in the health halo by developing the kinds of menu offerings that can underscore health without detracting from the taste perception."
To help foodservice executives better understand consumer behavior, preferences and attitudes regarding healthy eating, Technomic has developed the Healthy Eating Consumer Trend Report.
Chicago-based Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.