NAPERVILLE, Ill. -- The Midwest Division of Circle K, a subsidiary of Alimentation Couche-Tard Inc., has selected the Wakefield Sandwich Co. as the manufacturer of Circle K's proprietary fresh sandwiches. The new line of fresh, never frozen sandwiches, both sub sandwiches and wedges, are now available in more than 380 Circle K stores and are distributed by the Eby-Brown Co.
The sandwich wedge products, which carry the Circle K brand and logo, will be packaged in Wakefield's new, environmentally responsible cardboard cartons. Differentiating itself from the typical plastic "factory manufactured" look, the new enhanced Wakefield wedge sandwich packaging has proven to increase same-store sales by as much as 30%, Wakefield said.
"We are proud to have signed an exclusive production and distribution agreement with Circle K's Midwest Division, thereby capping a very successful year in which we integrated two divisions of Circle K into the Eby-Brown family of customers," said Tom Wake, co-owner and co-president of Eby-Brown.
"Fresh foods are the future of our industry," he added. "Eby-Brown is committed to fresh foods, and we are gratified that a great company like Circle K has recognized our commitment."
Wakefield is a wholly owned subsidiary of Eby-Brown, Naperville, Ill. A privately held company, Eby-Brown, is one of the largest c-store distributors in the United States, providing consumer goods and other products to retailers in the convenience channel of trade. Small and large retail chains, as well as independent retailers throughout the eastern United States, have come to depend on Eby-Brown for an array of distribution services, execution and flexibility in program design.
Circle K is a wholly owned indirect subsidiary of Laval, Quebec-based Couche-Tard, which has a network 6,172 c-stores throughout North America, including 4,590 stores with fuel dispensing. The network consists of 13 business units, including nine in the United States covering 40 states and the District of Columbia (primarily under the Circle K flag) and four in Canada covering all 10 provinces (primarily under the Couche-Tard and Mac's flags).