TULSA, Okla. -- The most obvious sign of growth by any retailer is its store count, and convenience retailer QuikTrip intends to build 60 of its 5,700-square-foot Gen 3 facilities in 2013. But a look at some of the lower-key tests the chain is running gives a deeper look at just how dedicated QT is to keeping its store offer fresh.
The Tulsa, Okla.-based retail is beta testing several new programs, including:
"We consciously stayed out of the first generation of [web-based loyalty], which was email marketing, and the second generation of text marketing because our customers told us they didn't want a convenience store to be marketing to them. But they're OK with an app," Cadieux said.
"What they've said is, 'I don't want anybody sending stuff to my phone; the last thing I want is clutter. An app? That's fine, because I've chosen to open it up or to set settings on it. I can set up the parameters myself'," he said.
For more on how QuikTrip has achieved fuel and inside sales dominance, see the March issue of CSP magazine.