SANTA MONICA, Calif. -- Leading energy drink company Red Bull is debuting three new flavors of its popular energy drink. The Red Bull Editions provide the energy and functional benefits of the original, but with the taste of cranberry, lime and blueberry.
Each flavor features a new can design to highlight the taste and corresponding color of its liquid. Red Bull Red Edition is a red can and provides the identical benefits of Red Bull but with a sweet cranberry flavor. Red Bull Silver Edition is a clear liquid in a silver can offering a fresh lime version of the original. And Red Bull Blue Edition is a blue can with a fruity blueberry taste and the effect of Red Bull.
The Red Bull Editions will launch nationwide in the United States in March 2013 and will be sold as single 8.4-ounce cans and 8.4-ounce four packs, priced in line with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero.
The new flavors follow the launch of Red Bull Total Zero in early 2012. Red Bull Total Zero offers zero calories, zero carbs and zero sugar.
Red Bull in a product of Red Bull GmbH of Austria and Red Bull North America Inc., Santa Monica, Calif.