The convenience top 101

#37

Maverik Inc.

Headquarters:North Salt Lake, Utah
No. of Stores:264
Avg. Store Size:2,500-4,000 sq. ft.
States of Operation:Arizona, Colorado, Idaho, Montana, Nebraska, Nevada, Oregon, Utah, Washington, Wyoming

Maverik Inc. lays claim to one of the industry's most thorough and ambitious transformations of recent years. The company changed its retail identity, along with its corporate culture, from a staid, "Old West" sort of country store to one focused on its core demographic: outdoors-loving, extreme-sports-minded males, ages 18 to 44.

Maverik is known for its "Adventure's First Stop" image, with store decor of adventure- and action-themed murals, mannequins dressed as snowboarders and rock climbers, high-definition point-of-purchase video screens and fuel pumps outfitted in adventure-themed decals. Maverik has boldly gone after this demographic, acknowledging active adults’ need for quick energy, rehydration and/or alcoholic refreshments.

It's no surprise that with Maverik's branding expertise the company has created a variety of proprietary items that are sold at stores. Private label waters, sports drinks, hot foodservice items, jerky, coffee, frozen dispensed drinks and frozen yogurt are all offered under private brands.

Maverik participated in the 10th annual CSP/Service Intelligence Mystery Shop in 2014. Click here to see Maverik's mystery-shop report card.

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