The convenience top 101

#12

Chevron Corp. (ExtraMile)

Headquarters:San Ramon, Calif.
No. of Stores:720
Avg. Store Size:1,000-2,500 sq. ft.
States of Operation:California, Florida, Hawaii, Oregon, Washington

Chevron Corp. is one of the few U.S. oil companies still committed to having a direct-operated retail network. Chevron-branded products are sold in more than 8,000 retail locations in the United States, and the major oil supplies more than 2,500 service stations in southern and eastern states with Texaco-branded fuel.

Despite the number of U.S. locations flying the Chevron and Texaco flags, Chevron's "controllable" retail network—meaning those stores that adhere to procedures created by the corporate operations and category-management teams—comprises 330 company-owned and 390 franchised Chevron ExtraMile stores. The "noncontrollable" locations in the network include independent distributors and dealers selling Chevron or Texaco gasoline, but Chevron has no direct affiliation with the convenience-store offer at those locations. Of the locations the company owns and operates, most have an ExtraMile store.

Chevron has made bottled waters, energy drinks and other swift-selling beverage segments a central focus in its ExtraMile stores, measuring at least 500 square feet with a an open-air, center-floor merchandiser dubbed HydraZone. Seattle's Best Coffee was added to the West Coast stores' foodservice offering in 2012.

The company plans to add roughly 100 new franchised locations per year and has said it plans to double its retail network by 2015.

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