Wallis Cos. Launches Mobile App with OpenStore by GasBuddy

Also planning new website, revamped social media strategy

Published in CSP Daily News

ST. LOUIS -- Wallis Cos., which operates 32 On the Run convenience stores in and around the St. Louis metropolitan area, announced today a new partnership with OpenStore by GasBuddy. Through the partnership, On the Run has developed a mobile app for its customers, set to launch in September.

"We continue to look for new ways we can reach our customers and make their lives a bit simpler, so the logical next step for us was to create a mobile app," said Lynn Wallis of Wallis Cos. "Our customers are utilizing new technology and their smartphones to shop and locate deals, and we are confident they will find our app a useful tool."

The app will provide customers with On the Run store product deals, daily promotions, updated gas prices, a convenient store locator, games and more. Additionally, customers will have the opportunity to send feedback to On the Run from their mobile device and receive valuable electronic coupons for their input. The app is free to download and available for Android, Blackberry and iPhone devices.

Jason Toews, co-founder and CEO of OpenStore by GasBuddy, is thrilled by the partnership with Wallis Cos. "We help our clients optimize their customer experiences to attain and sustain market leadership," he said. "OpenStore by GasBuddy is a complete turnkey digital marketing solution that will support On the Run's strategies to reach their customers with targeted promotions and messaging."

Wallis Cos., with the help of OpenStore by GasBuddy, also has plans to unveil a new website and to revamp its social media strategy over the course of the rest of 2013.

OpenStore by GasBuddy is a multi-channel digital marketing solution that increases customer loyalty by providing much needed two-way communication between c-store owners and customers using leading-edge web technologies and custom branded mobile applications. The OpenStore dashboard makes it easy to collect customer feedback, manage social media and deliver mobile coupons and text message campaigns all from one single location.

OpenStore by GasBuddy is a division of Oil Price Information Systems (OPIS), Gaithersburg, Md.

Wallis Cos. is a petroleum distributor and c-store operator based in Cuba, Mo. It operates 32 On the Run stores in metropolitan St. Louis and surrounding areas, and offers patrons fountain and frozen drinks, gourmet coffee, a variety of freshly made food items from the On the Way Cafe, automatic car washes and Mobil gasoline.

Keywords: 
loyalty, pos