VeriFone Earns Honor

Product line awarded for innovation, value

Published in CSP Daily News

SAN JOSE, Calif. -- VeriFone Holdings Inc. was named winner of the Frost & Sullivan 2005 Product Line Strategy Leadership Award in recognition of its payment transaction solutions and value-added services at the point of sale that "demonstrated superior insight into customer needs and product demands."

It is the first time in three years that Frost & Sullivan has designated this award in the EFT POS industry segment. Frost & Sullivan, founded in 1961, is recognized as a global marketing research and solution leader, with offices located [image-nocss] worldwide.

The organization cited VeriFone's Enhanced Communications product line and said, "VeriFone is consolidating its industry position through a comprehensive line of EFT POS solutions that use reliable wireless and IP-based communications. These solutions support IP-based CDMA, GPRS and Wi-Fi technologies for secure, 'always on' connectivity." According to the consultancy, merchants using VeriFone payment solutions "are able to justify total cost of ownership through intuitive products that help lower investments in staff training."

Frost & Sullivan said VeriFone has delivered "innovative and user-friendly products," including Vx Solutions, the next-generation payment solution, and the Omni 7000 family of multilane solutions that offer merchants modular options and a high cost-to-benefit ratio.

"VeriFone is extremely gratified that Frost & Sullivan's industry experts have recognized the VeriFone difference and the value that the Enhanced Communications product strategy brings to merchants," said Paul Rasori, vice president of marketing for Alpharetta, Ga.-based VeriFone. "Product innovation is a hallmark of VeriFone's business."