Valero Corner Store Selects VeriFone PAYMEDIA for Secure PumpPAY
Austin, Texas, pilot enables store, CPG marketers to influence purchasing at pump
Published in CSP Daily News
SAN ANTONIO, Texas -- Valero Retail Holdings Inc. has forged an agreement with VeriFone Systems Inc. to implement VeriFone's PAYMEDIA for Secure PumpPAY in an initial pilot at corporate-operated sites in the Austin, Texas, area.
VeriFone Secure PumpPAY solutions enable gasoline retailers and distributors to retrofit gasoline dispensers with EMV-capable, PCI payment systems that meet the latest payment security standards. The VeriFone modules incorporate full-color digital display and audio that elevates the fueling experience to a new level.
"Valero Retail's Corner Store network represents a customer base that is ideal for advertisers and marketers to reach consumers through an interactive digital marketing experience at the pump, and immediately influence purchasing decisions," said Jennifer Miles, VeriFone executive vice president for North America.
VeriFone's media-enabled payment systems and services provide a solution for secure payments, targeted advertising, coupons and special offers, and deliver real-time, relevant information such as weather and safety warnings.
PAYMEDIA content is managed by VeriFone Media and broadcast via the VeriFone Digital Network (VNET). Digital content delivered via VNET includes news, weather and entertainment from content partner NBCUniversal, including segments from Saturday Night Live, The Tonight Show with Jay Leno, and Late Night with Jimmy Fallon. This content is accompanied by highly targeted advertising and couponing offers that can draw customers inside the petroleum retailer's convenience store.
VeriFone, San Jose, Calif., is a leader in secure electronic payment solutions. It provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets.
San Antonio-based Valero, through its subsidiaries, is an international manufacturer and marketer of transportation fuels, other petrochemical products and power. Valero subsidiaries employ approximately 22,000 people, and assets include 16 petroleum refineries with a combined throughput capacity of approximately three million barrels per day, 10 ethanol plants with a combined production capacity of 1.2 billion gallons per year and a 50-megawatt wind farm. Approximately 6,800 retail and branded wholesale outlets carry the Valero, Diamond Shamrock, Shamrock and Beacon brands in the United States and the Caribbean; Ultramar in Canada; and Texaco in the United Kingdom and Ireland.