Suncor Energy Selects Vistaar for Petro-Canada Retail Pricing

Published in CSP Daily News

Software provides comprehensive price management functionality

CALGARY, Alberta -- Suncor Energy Inc. has selected Vistaar Technologies Inc.'s pricing solution to manage dynamic pricing for its 1,500 Petro-Canada retail locations.

Sandy Tungare, CEO of Vistaar Technologies, said, "Vistaar understands the challenges associated with pricing in a dynamic, price sensitive marketplace. Vistaar's highly configurable solution will support Suncor's unique pricing processes and regulatory environment by enabling rapid responses to evolving market requirements. We are excited about this partnership and the opportunity to deliver pricing capabilities [image-nocss] that meet the demands of Canada's premier integrated energy company."

Vistaar's pricing software provides comprehensive price management functionality for all pricing processes--analytics, price setting, promotions planning, deal management and optimization. With the Vistaar solution, clients can make faster, more confident decisions about market pricing, product forecasts, customer and product profitability, response to competitors, bid pipeline management and other high-impact choices. Vistaar offers both on-site and service-based solutions.

Parsippany, N.J.-based Vistaar is working with companies such as AMD, Beam Global, Cisco, GE and Pernod Ricard to transform pricing operations into a strategic advantage., it said. For these companies, Vistaar pricing software drives measurable price and margin improvements that deliver profitable growth and maximum shareholder value.Suncor Energy is an integrated energy company headquartered in Calgary, Alberta. Along with its upstream operations, it operates a refining and marketing business in Ontario with retail distribution under the Sunoco brand. U.S. downstream assets include pipeline and refining operations in Colorado and Wyoming and retail sales in the Denver area under the Phillips 66 brand. Suncor Energy (U.S.A.) Inc. is an authorized licensee of the Phillips 66 brand and marks in the state of Colorado.Petro-Canada is one of Canada's largest oil and gas companies, operating in both the upstream and the downstream sectors of the industry in Canada and internationally. It was acquired by Suncor in early 2009.