Spinx Deploying NCR's Mobile Shopping Technology
Published in CSP Daily News
Will offer C-Go for use at 57 stores
GREENVILLE, S.C. -- The Spinx Co. will deploy NCR Corp.'s ConvenienceGo (C-Go) mobile shopping technology to make fueling and shopping at the chain of convenience stores easier. The retailer, which operates stores in North Carolina and South Carolina, will roll out C-Go to 57 of its 69 stores.
C-Go is a mobile shopping app which allows shoppers to initiate a fuel transaction, select the amount of gasoline they want and pay with their smartphones.
NCR will customize the mobile technology to match Spinx's brand image, colors and unique guidelines.
C-Go also eliminates the need for shoppers to carry a key-fob loyalty card as the C-Go app updates and stores each shopper's loyalty information and passes that information to the fuel pump automatically. This allows shoppers to easily get any loyalty discounts or other benefits they are entitled to receive.
"Spinx is always looking for new and technologically advanced ways to make our customers' lives easier," said Steve Spinks, president and chief executive officer of The Spinx Co. "We're looking forward to launching the new Spinx Xtras app which will provide our loyal customers with a more convenient method for redeeming gas discounts and paying for the purchase, all through the use of their mobile phones."
Jimmy Frangis, NCR's vice president and general manager of grocery and c-stores, said, "Mobile technology is the next frontier in convenience shopping and is enabling today's consumers to get what they want quickly and easily. Spinx is at the forefront of mobile shopping with its innovative C-Go deployment. As shoppers embrace the technology, Spinx will be well positioned to reap the benefits of increased shopper loyalty and more repeat visits."
Duluth, Ga.-based NCR is a global leader in consumer transaction technologies. With its software, hardware, and portfolio of services, NCR enables more than 300 million transactions daily across the retail, financial, travel, hospitality, telecom and technology industries.
Founded in 1972 by Stewart Spinks, Greenville, S.C.-based Spinx is the largest privately held, partial employee-owned gasoline-convenience retailer in South Carolina.