Speedway SuperAmerica Selects March Networks

Implementing business analysis software, services chainwide

Published in CSP Daily News

OTTAWA -- March Networks, a provider of intelligent IP video and business analysis applications, said that Speedway SuperAmerica LLC (SSA) has standardized on its retail business analytics solution for approximately 1,600 gasoline convenience stores.

SSA, a subsidiary of Marathon Oil Corp., is one of the nation's largest corporately owned and operated chains of its kind. Following a successful pilot program in 200 stores, SSA selected the latest release of the March Networks LP Data Mining solution and expects to have the software deployed company-wide [image-nocss] by the end of 2007.

The LP Data Mining solution will enable SSA to reduce inventory shrinkage and improve overall store and associate performance. It includes fully customizable point-of-sale (POS) transaction profiling, investigation and reporting tools and digital video integration. Key software features, such as drawer alarm alerts, prepaid fuel reports and voids by type, deliver further operational efficiencies.

In addition to the software rollout, SSA also has selected March Networks' Professional Services to optimize software performance at all locations. The services include regular software diagnostics and updates managed remotely by March Networks specialists.

"The fully automated transaction analysis capabilities offered by the LP Data Mining software significantly enhance our ability to identify and investigate fraudulent activity," said Mitch Hurst, SSA's manager of security and loss management. "We expect that the combination of March Networks' software and expert professional services will help us considerably reduce inventory shrinkage once the deployment is complete."