Risser Oil in Smart Antenna Trial With iSIGN Media
Installs system to broadcast coupons to shoppers' mobile devices at four Rally Stores
Published in CSP Daily News
CLEARWATER, Fla. -- Risser Oil Corp. has forged a deal with iSIGN Media Solutions Inc., a leading provider of interactive mobile advertising solutions, to install Smart Antennas into four of its franchisee locations that are affiliated with Rally Convenience Stores.
Clearwater, Fla.-based Risser markets Rally Stores, Mobil, Exxon, Shell and BP petroleum products throughout west-central Florida, with a mix of corporately owned and franchised operations.
iSIGN has completed the installations into the four Rally locations, and the stores have scheduled a trial to run for 90 days. During this period, iSIGN's Smart Antennas will broadcast coupons for gasoline discounts, car washes, drinks and snacks to shoppers' mobile devices.
Risser Oil chose locations in Largo (2), Clearwater and Pasadena, Fla.
"I have had iSIGN's Smart Antennas installed in my location for about a week and have been very impressed with their results," said Hany Zaki, the franchise owner at one of the Rally c-stores in Largo. "The units were easy to install and my customers have been reacting very favorably to receiving messages when in proximity to my station."
"Based on our success with National Oil in Indiana and Ohio, we fully expect Risser to become our second gas station/convenience store network," said Alex Romanov, iSIGN's CEO. "We are looking forward to a successful trial and to a potential installation into 100 outlets at its conclusion."
He added, "Once the trail is successful, the Risser locations will become a part of the National Mobile Network that is managed by GraphicMedia Inc., our master distributor for the Americas."
Since 2007, iSIGN serves advertisers, manufacturers, retailers and advertising agencies throughout North America. It has developed multiplatform advertising and marketing solutions for brands to better attract, engage and retain customers through their mobile devices. The data and SaaS (software as a service) company collects and analyzes shopper preferences so that brands can deliver targeted messaging and personalized offers to consumers' mobile devices, in-location and in real-time. The company's interactive proximity-marketing technology is capable of gathering average price points, typical purchases, in-store dwell times and other shopper metrics to deliver business intelligence and insights into emerging consumer behaviors that can help brands make better business decisions and measure their marketing efforts. Using Bluetooth and Wi-Fi, and location-aware technologies to deliver relevant and timely messaging to any screen or mobile device, iSIGN delivers rich media, permission-based messages free to consumers that can drive immediate brand engagement, increased customer loyalty and deliver higher return on investment (ROI) on marketing dollars spent.
Based in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, B.C., and Tampa, Fla., the company has also grown to become one of the largest owner-operators of in-store digital media in Canada, with 5,600 digital signs in about 1,400 locations.