Ricker's Forges Deal With LIFT Retail Marketing Technology

Published in CSP Daily News

LIFT Station helps retailers upsell shoppers through personalization

ANDERSON, Ind. & ATLANTA -- Ricker Oil Co. and LIFT Retail Marketing Technology Inc. have announced a multi-year agreement for a chainwide rollout of LIFT's suggestive selling solution--point-of-sale (POS) technology, LIFT Station, that recommends upsell items to shoppers based on what the shopper is currently purchasing.

"We are excited to be installing the LIFT Station in our Ricker's convenience stores. We found that LIFT empowers our cashiers and helps us do a better job of engaging our customers," said Quinn Ricker, president of Ricker Oil.

"The LIFT Station personalizes the experience for each shopper, helps our cashiers provide great customer service, and sell more," added Keith Broviak, director of marketing for Ricker's. "Our customers like that the offers are relevant to what they are buying, and the line keeps moving quickly because of the way LIFT can automatically add the upsold item to the transaction."

Wells Burke, CEO of LIFT, added, "In addition to helping Ricker's upsell, the LIFT Station help Ricker's personalize the shopper experience with relevant offers.

The LIFT Station is a POS digital marketing hub. When an item is scanned the LIFT Station determines the best upsell offer based on what the shopper is buying, the retailer's promotional calendar, daypart, weekpart, profitability and natural purchase affinities. The LIFT Station then presents the recommended item to the shopper on a touchscreen display and simultaneously engages the cashier with a friendly sales script to help close the deal. The LIFT Station tracks and reports key metrics on cashier performance and offer effectiveness.

Atlanta-based LIFT Retail Marketing Technology is a leader in interactive suggestive selling POS technology.

Founded in 1979, Ricker Oil is a family-owned company based in Anderson, Ind. It owns and operates 50 convenience stores throughout the Indianapolis and Fort Wayne, Ind., markets.