Pinnacle Launches Loyalty Sign-Up Service

Published in CSP Daily News

Scanner-interfaced application enables cashiers to register customers for program

ARLINGTON, Texas -- The Pinnacle Corp. has announced the launch of its new Sign-Up Service as part of the Pinnacle Loyalty Solutions suite.

Sign-Up Service is a scanner-interfaced application that provides a simple, accurate way for cashiers to quickly register customers for loyalty program membership at the point of sale. With a simple scan of the customer's driver's license, the Sign-up Service captures the customer's data automatically and displays it immediately on the cashier's point of sale or on a standalone PC.

"A loyalty program is ultimately about knowing and serving your customers better. Member registration is central to that mission," said Jane Sinn Gabriel, Pinnacle Loyalty Solutions Manager. "Sign-up Service provides the convenience that still remains the name of the game. No data entry is required. There are no application forms to complete. Sign-up Service is a registration tool that delivers the optimum of efficiency for the customer and the store associate."

Sign-Up Service not only captures the customer's personal information from their driver's license (name, address, birth date, etc.), but also their loyalty card ID number as part of the card activation process. For retailers using Pinnacle's pump authorization tool, LoyalPass, Sign-Up Service also collects the customer's driver's license number.

LoyalPass post-pay pump authorization solution stops lost revenue at the forecourt, the company said. Pinnacle's LoyalPass solution specifically addresses the problem of customer driveoffs from not prepaying for fuel at the dispenser. This anti-theft solution works by authorizing fuel customers to dispense fuel before going into the store to pay, gives retailers complete control over fuel theft while providing a superior fueling experience for customers.

Customers with an active LoyalPass card can authorize a pump for post-payment, restoring the convenience of not having to go into the store multiple times. Those that do not post-pay for fuel will automatically have their LoyalPass card disabled from future use. In most cases, it is tied to the customer's driver's license, which allows retailers to recover any lost funds.

Pinnacle's Loyalty Solutions suite is a complete set of consumer-focused tools. With a common database at the home office and complete real-time integration with the point of sale, customers will take advantage of your loyalty programs' benefits, regardless of which store they shop, said the company. Combine any and all loyalty programs onto the same loyalty card; one card, many benefits.

Arlington, Texas-based Pinnacle provides automation technology to the rapidly evolving convenience store and petroleum industries. It delivers products that automate the broad spectrum of c-store operations and supply chain management of fuel operations.