Nella Oil Grows its Fleet Fueling Reach

Published in CSP Daily News

Joins Voyager Fleet Systems

MINNEAPOLIS and AUBURN, Calif. -- U.S. Bank, a provider of universal fleet-fueling and maintenance cards and owner of the Voyager merchant processing network, is expanding its Channel Partner Program with the addition of Nella Oil Co. LLC. Nella began issuing a co-branded Flyers Fleet Card to its customers across northern California, Nevada and beyond on Sept. 1, 2011.

Users of the Flyers Fleet Card now have access to more than 150 Flyers retail and cardlock locations in addition to more than 230,000 fuel and maintenance locations on the nationwide Voyager network. Those 230,000 locations include such major retailers as BP, Chevron, Texaco, Circle K, CITGO, ExxonMobil, ConocoPhillips, Shell, Valero and hundreds more.

“This is a great opportunity to add another valuable fleet solution to our product line,” said David Jackson, director of commercial fueling at Nella. “The wide reach of the Voyager Network will be critical for us as we expand our business beyond California and Nevada.”

Nella is currently the largest member of the Commercial Fueling Network (CFN), with about 95 CFN locations in California that until recently operated as Olympian Oil and another 55 CFN locations in Nevada that had operated as Western Energetix. Both the Olympian and Western Energetix brands have been replaced with the Nella Oil’s proprietary brand name, Flyers.

“We don’t plan to replace CFN,” Jackson continued, “but joining the Voyager Network allows us to serve customers we haven’t been able to accommodate in the past. With the Flyers Fleet Card joining our family of successful fleet fueling solutions, we can really offer a product that delivers both service and near universal acceptance.”

Jeff Rankin, senior sales and marketing officer, U.S. Bank Corporate Payment Systems, welcomed the Flyers Fleet Card into the Voyager Network. “As one of the West Coast’s most reliable, respected and customer service-oriented fuel suppliers, Flyers is an ideal addition to our growing channel partner family,” he said. “We look forward to helping them take their product and service offering to the next level.”

Nella Oil Co., Auburn, Calif., currently owns and operates 150 Flyers convenience stores and Cardlock sites throughout California and Nevada. In addition, Nella is a branded distributor of Chevron, Shell and Valero fuels for both wholesale and retail customers with 40 branded dealers.

Voyager Fleet Systems Inc. is a card network for fuel and maintenance merchants. Specifically designed to serve the needs of automobile and light-truck fleets, Voyager acceptance is found on gas pumps and registers of more than 230,000 retail locations in all 50 states. The network is owned and operated by U.S. Bank.

In addition to operating the card network, U.S. Bank issues its own fleet card, private-label cards and channel partner cards to over 1.6 million vehicles.