Kelley's Market Launches New Website, App With OpenStore

Showcases updated gasoline prices, locations, in-store promotions, more

Published in CSP Daily News

ROCKFORD, Ill. -- Kelley's Markets, owned by the Kelley Williamson Co., Rockford, Ill., has launched a new branded Kelley's Market website and free mobile app through OpenStore by GasBuddy.

The app showcases updated gasoline prices, locations, in-store promotions and more. Customers send feedback from their mobile phone and receive time-sensitive electronic mobile coupons.

"We are tremendously excited to bring the new and improved Kelley's Market website to our customers. The site and the app offer us seemingly unlimited opportunities to stay in touch with our customers so that we can continue to offer them the products and services that best meet their convenience needs," said John Griffin, president and CEO of Kelley Williamson.

"We help our clients identify new opportunities, make choices between those opportunities and optimize their customer experiences to attain and sustain market leadership," said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "OpenStore is a complete turnkey social technology solution that will support Kelley's Market strategies to reach their customers with targeted marketing and powerful messaging."

OpenStore/GasBuddy is a powerful solution that increases customer loyalty by providing much needed two-way communication between c-store owners and customers using leading-edge web technologies and custom branded mobile applications. The OpenStore(r) dashboard makes it easy to collect customer feedback, manage social media, deliver mobile coupons and text message campaigns all from one single location. OpenStore makes a brand and a convenience store stronger and more aligned with current marketing trends. OpenStore/GasBuddy LLC is a subsidiary of OPIS (Oil Prices Information Services), Gaithersburg, Md.

Founded in 1926, Kelley's Market is an ExxonMobil distributor, operating nearly 50 fuel stations and convenience stores for more than 85 years.

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