High's of Baltimore Launches Rewards Program

Retailer partners with OpenStore by GasBuddy

Published in CSP Daily News

BALTIMORE -- High's of Baltimore LLC, which operates 51 locations in Maryland, has launched a new rewards program accompanied by a new branded website with individual pages for each location, and the free High's mobile app available across all platforms.

High's Rewards is a fuel discount rewards system that allows customers to save money on each gallon of fuel by making purchases in-store.

Special tags designate reward items throughout the store. These tags can be on the cooler or freezer doors, aisle shelves, coffee and soda machines and even on deli items. When a customer purchases an item marked with a yellow tag, the fuel discount designated on the tag is then added to the Rewards card.

When the customer is ready to use the rewards points on fuel, he or she inserts the High's Rewards card into the fuel dispenser and the price rolls back. These discounts are stackable.

Users can track reward balances through the High's website at Highsstores.com/LoyaltyHome or the High's app.

The app showcases updated gasoline prices, locations, in-store promotions and more. Customers can also send feedback from their mobile phone, review job postings and receive time-sensitive electronic mobile coupons.

"High's Rewards is a whole new avenue customers can take to connect with our brand, both inside and outside of our stores," said Jason Cole, marketing coordinator of High's. "By continuing to provide greater value inside our stores and now adding greater value at the pump, OpenStore has allowed us to gain an overall greater and more loyal customer base than we have ever had."

Jason Toews, co-founder and CEO of OpenStore by GasBuddy, said, "We help our clients identify new opportunities, make choices between those opportunities and optimize their customer experiences to attain and sustain market leadership. OpenStore is a complete turnkey social technology solution that will support the High's of Baltimore strategies to reach their customers with targeted marketing and powerful messaging."

OpenStore by GasBuddy increases customer loyalty by providing two-way communication between convenience store owners and customers using web technologies and custom-branded mobile applications. The OpenStore dashboard allows the user to collect customer feedback, manage social media, deliver mobile coupons and text message campaigns all from one location. OpenStore makes a brand and a c-store stronger and more aligned with social media in a new way, by gaining loyalty from customers in a traditional way.

OpenStore/GasBuddy LLC is a subsidiary of OPIS (Oil Prices Information Services), Gaithersburg, Md.

The High's brand is a subsidiary of the Carroll Independent Fuel Co., a 105-year-old family-owned, Baltimore-based supplier of motor fuel products.

Keywords: 
loyalty, pos