Hess Gets Social
Published in CSP Daily News
Launches mobile app, new website with GasBuddy
NEW YORK -- Hess Corp. and OpenStore by GasBuddy launched the Hess Express mobile app and redesigned website, HessExpress.com, this week to provide busy people on the go with customized deals and coupons, real-time gas prices and traffic information.
“This digital initiative will take the way we serve and build relationships with our customers to the next level,” said Rick Lawlor, vice president of retail marketing for Hess Corp. “It’s a new way for us to deliver on our long-standing commitment to convenience and quality.”
With the new Hess Express app and newly designed website, consumers can find the closest Hess location, check real-time gas prices and find the latest deals and product offerings. Customers without smart phones can receive Mobile Hess Express Deal Alerts by plugging in their mobile numbers online.
In addition, the Hess Express app includes a unique combination of directions, traffic reporting and gas prices to help customers navigate to their destinations while finding the best gas prices at convenient locations. The “My Hess Express” module of the app and website allows consumers to select a Hess Express store as their favorite to get the latest gas prices and Hess Express deals and coupons specific to that location.
“The digital world is rapidly increasing and changing the way companies interact with customers,” said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. “Hess is making the most of web and mobile tools to find innovative ways for connecting with customers.”
Hess is also driving innovation and transforming the way customers engage with the company with the addition of Idea Bank to the Hess Express mobile app and website. Powered by BrightIdea, this interactive feature creates a collaborative social experience where customers can submit and comment, as well as vote on ideas on how to make their Hess experience more enjoyable.
Hess Corp., New York, is a global integrated energy company engaged in the exploration, development, production, purchase, transportation and sale of crude oil and natural gas. Hess is one of the leading independent gasoline-convenience retailers on the East Coast with more than 1,350 stations and convenience stores in 16 states from Massachusetts to Florida.
OpenStore by GasBuddy is a powerful solution that increases customer loyalty by providing two-way communication with customers using leading-edge web technologies and custom branded mobile applications.