GSP Releases Latest Version of GSPSurveyor Software

Offers revamped, built-in survey tool, smartphone app

Published in CSP Daily News

CLEARWATER, Fla. -- GSP, a leading provider of retail services, has released the latest version of its proprietary site survey management software GSPSurveyor, including the new smartphone application GSPSurveyor Mobile.

This latest version of GSPSurveyor features a revamped built-in survey tool that will allow retailers to create and perform various site specific surveys directly to field personnel, simplifying the survey process. Completed surveys can be audited and the final results stored into the GSPSurveyor application for analysis and reporting.

GSPSurveyor features include:

  • User-friendly web interface to monitor and maintain site-specific data.
  • Electronic survey tool eliminates spreadsheet errors and centralizes information.
  • Full featured reporting that provides detailed analysis of every store asset.
  • Complete photo library to gain insight on store specifics.
  • Monitor and track asset information such as make/model/serial and warranty  information.
  • Plan capital expenditures based on accurate site-level details.

To help ensure that retailers always have the most up-to-date site profiles which is critical to the success of any site profile management system, GSP is releasing the new version of GSPSurveyor Mobile. This intuitive, easy to use app will be available across multiple smartphone platforms - Apple iOS, Blackberry, Android and Windows 7.

GSPSurveyor Mobile features include:

  • View each site profile including promotion details, assets and layouts.
  • Profile module to upload new photos and edit site profiles.
  • Capture module to turn field observations and photos into instant action plans.

"We're excited about this new software release," said Kevin Farley, GSP's vice president of marketing and technology. "Utilizing both the enhanced GSPSurveyor platform and the GSPSurveyor Mobile app will significantly improve the retailer's ability to monitor and maintain site specific data, ensuring site profiles are always accurate. Having accurate site profiles will dramatically improve overall store level execution and speed to market--resulting in improved compliance and increased revenue."

GSPSurveyor and the newly redesigned GSPSurveyor Mobile application enables the user to quickly turn site data into action plans and greatly improves the retailer's ability to monitor and maintain site-specific data. GSPSurveyor allows for cross-departmental access for all nonfinancial assets by site (photographs, merchandise displays, store layouts and signage details), and allows retailers to create and perform various site specific surveys directly to field personnel, simplifying the survey process.

GSPSurveyor Mobile allows the user to capture site execution challenges, upload new photos and edit store data on smartphones--ensuring that all site profiles are always accurate.

Clearwater, Fla.-based GSP helps consumer facing businesses transform their growth strategies into store-level results. This site intelligence software optimizes planning and enables flawless store-specific retail execution. The company's survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. Its design team provides graphic and industrial design solutions tailor-made for retail results. And its point-of-purchase management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts.

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