Gilbarco Certifies LIFT Upsell Technology for Gilbarco Passport POS

Published in CSP Daily News

Leverages loyalty, social media support; requires minimal counter space

GREENSBORO, N. C. -- Gilbarco Veeder-Root has certified upselling technology from LIFT Retail Marketing Technology Inc. for use with the Passport point-of-sale (POS) system. The integrated solution increases in-store sales and minimizes the amount of valuable counter space required by consolidating the POS customer display and upselling functionality onto shared hardware.

"LIFT suggestive selling program increases in-store sales by 2% to 5% by improving cashier performance and upsell conversion rates, while providing value to the shopper," said Rob Drew, senior vice president and co-founder at LIFT. "Retailers benefit from LIFT's smart suggestions as well as daily electronic up-sell reports."

Andrew Robinson, director of POS marketing at Gilbarco Veeder-Root, said, "Passport's innovative integration of LIFT technology enables retailers to leverage Passport's loyalty and social media support into authentic consumer interactions using the LIFT Station. Consumers can now easily join loyalty programs or select an active promotion to add to the transaction in progress."

The LIFT/Passport integrated solution is currently in field trials with several leading U.S. retailers. All Passport users, on any payment network, will have the option to add the integrated LIFT functionality when it is broadly available at the end of this year.

Passport's PCI-compliant architecture allows a seamless integration with LIFT without any concern of cardholder data being visible. Passport complements the LIFT system with a touch-screen interface that minimizes training time, errors and shrinkage.

Retailers realize benefits for managing and growing their business, including flexible fuel and merchandise discounting, loyalty programs and seamless connectivity to support the largest third-party partner program in the industry, including a comprehensive listing of backoffice and loyalty partners. Retailers also benefit from remote diagnostics and Gilbarco's 24x7x365 Help Desk that enable most troubleshooting, fixes and software upgrades to be completed without onsite service calls or site downtime.

Greensboro, N.C.-based Gilbarco Veeder-Root is a worldwide technology leader for retail and commercial fueling operations. It offers a broad range of integrated solutions from the forecourt to the convenience store and head office.