First Data, Datacap Forge Cooperative Marketing Agreement

Published in CSP Daily News

Launch rental usage program for merchants

ATLANTA -- First Data Corp., a leader in electronic commerce and payment processing, and Datacap Systems, an integrated payment verification system provider, hasy announced a new cooperative marketing program enabling point-of-sale (POS) and software resellers to offer Datacap's Rental Usage Program with First Data payment processing.

Merchants using selected First Data processing services can now acquire Datacap Tran and ePay products on a monthly payment basis through their system reseller and First Data.

This agreement allows resellers to provide a complete portfolio of First Data payment systems, features and services to meet the specific processing needs of their end-user merchants. This includes host and terminal options, next-day funding and many other specific benefits merchants and resellers appreciate. By offering electronic payment solutions to their end-user customers under this program, participating Datacap dealers receive an additional revenue stream while they and their customers enjoy a high level of implementation, ongoing support and other features, the companies said.

"By working with Datacap, we are able to offer our mutual partners the ability to leverage the benefits of Datacap combined with the many strengths of First Data," said Neal Korzekwinski, senior vice president of strategic partner acquisition and management for First Data. "This also gives dealers the ability to expand their reach and sales, and share in revenue opportunities."

This program is available exclusively to independent software vendors and dealers that sign referral partnerships with First Data through the Datacap program.

"Datacap's usage programs remove sales obstacles and ensure high support levels, promoting reseller and processor cooperation by aligning stakeholders to jointly address retailers' requirements," said Gale Peters, vice president of sales and marketing for Datacap. "This significantly extends average merchant relationships with both processors and POS providers, and everyone benefits. Having First Data engaged cooperatively with POS resellers on integrated payments is significant."

Chalfont, Pa.-based Datacap Systems designs, manufactures and markets integrated payment verification systems. Its payment interfaces allow any system, regardless of operating system or hardware platform, to get easy access to payment processing networks for credit, debit, check, EBT, FSA, gift/prepaid card and loyalty program processing. A variety of vertical markets use Datacap's products, including retail, restaurant, hospitality, quick service, retail petroleum, vending, parking, auto rental, mail/telephone order, convenience, medical and government.

Atlanta-based First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers.