EZ Show to Roll Out Digital Signs in C-Stores
Flat screens free with content program
Published in CSP Daily News
SEATTLE -- EZ Show LLC said it has secured an agreement to roll out the first wave of 500 flat screens to convenience stores through marketing company Judan LLC. Initially, these screens will be placed in local stores with a plan to expand to more than 20,000 locations within the next year.
Retailers want digital signs to inform customers about goods, services, and in-store specials instead of traditional paper signs that are static, chronically expensive and become quickly outdated. The digital sign offers efficiency and versatility, one sign instead [image-nocss] of many, and provides a dynamic look that appeals to consumers, the company said.
EZ Show provides content development starting at $500 to assemble existing artwork into a 30-second show, and it delivers the content on its 40-in. LCD screens, which it owns while on location in retail outlets.
EZ Show's ownership of the screen means that the screen itself is free to the hosting retailer. The retailer also receives a complimentary ad and, if desired, a wireless internet hotspot for consumers to use while in-store.
The retailer's ad will be one of 30 30-second spots that loops every 15 minutes. The other ads that appear on the screen will be placed at a cost to the advertiser of $99 a week. The retailer has the final say about which ads appear in his space.
In addition to having ad space available for its flat screens, EZ Show is also creating LCD screen/brochure rack combination displays for use in stores, at trade shows and in other locations where paper brochures are still needed as a takeaway. The collection of orders for these combination displays has now begun for October delivery.
Seattle-based EZ Show is a multimedia production and distribution company that provides merchants with ad presentation solutions for the Internet and through its flat-screen network. The company offers self-authoring tools in an ASP model on the Internet, due out Sept. 7, 2005, and directory solutions. The company also creates custom content complete with video and hired talent for clients with these requirements..