East End Marketing Piloting iSIGN Mobile Ads

30-site retailer testing system in one convenience store

Published in CSP Daily News

WESTHAMPTON BEACH, N.Y. -- iSIGN Media Solutions Inc., a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, and GraphicMedia Inc., iSIGN's exclusive distributor for Smart Antennas for the American continents, have announced that East End Marketing Corp. will begin broadcasting to mobile devices from its Valero franchisee gas station/convenience store in Cutchogue, N.Y.

The installation into the Cutchogue Valero c-store will serve as East End's pilot for the system. The company said that it expects to complete the installation by the end of March, and it expects broadcasting to commence April 1, 2014.

"We are excited about the benefits of having a mobile solution available to our customers," said Rob Chase, CEO of East End. "To be able to provide our customers with an offer on their mobile device should help increase foot traffic into our stores."

"We are very confident that East End will become our first New York state gas station/convenience store network," said Ron Leman, Graphic's CEO and president, adding that he hopes to install the system "into all of East End's 30 Long Island outlets."

"We look forward to the completion of a successful trial period of various messaging designed to maximize shoppers' responses," he said.

Alex Romanov, Richmond, Ont.-based iSIGN's CEO, said, "We are encouraged by the growing interest in our technology and its acceptance by gas stations/convenience stores."

iSIGN develops multiplatform advertising and marketing solutions for brands to better attract, engage and retain customers through their mobile devices. The data and SaaS (software as a service) company collects and analyzes shopper preferences so that brands can deliver targeted messaging and personalized offers to consumers' mobile devices, in-location and in real-time. Its interactive proximity-marketing technology is capable of gathering average price points, typical purchases, in-store dwell times and other shopper metrics to deliver business intelligence and insights into emerging consumer behaviors that can help brands make better business decisions and measure their marketing efforts. Using Bluetooth and Wi-Fi, and location-aware technologies to deliver relevant and timely messaging to any screen or mobile device, iSIGN delivers rich media, permission-based messages free to consumers that can drive immediate brand engagement, increased customer loyalty and deliver higher ROI on marketing dollars spent.

GraphicMedia, Bluffton, Ind., provides innovative marketing services, advertising graphics and advertising sign services.

Westhampton Beach, N.Y.-based East End is a full service gasoline and convenience store company that was founded in 1986 by three native New Yorkers. With over 100 years experience behind them, East End Marketing has grown from three service station locations to over thirty sites currently. Distributing over 700 Million gallons of motor fuel in its history, East End Marketing has become one of Long Island's premier fuel outlets.

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back office, mobile