E-Z Mart Launches New Website
Improving social, mobile marketing with OpenStore by GasBuddy
Published in CSP Daily News
TEXARKANA, Texas -- Convenience retailerE-Z Mart Stores teamed up with OpenStore by GasBuddy last year. Its new E-Z Mart website, www.e-zmart.com, launched March 1, 2013.
The new site is fully integrated with a mobile app to create a complete experience for the users. The app and website will allow customers to access updated gas prices, locations, in-store promotions and more. Customers will be able to send feedback from their mobile phone, review job postings and receive time-sensitive electronic mobile coupons.
"We are excited about the partnership with OpenStore to reach our customers as they seek alternative ways to shop. The ability to connect with them while on the move with Deal Alerts and In-Store Promotions gives E-Z Mart a way to interact with our customers as never before," said Bubba Kirkland, senior vice president of merchandising and foodservice at E-Z Mart.
"OpenStore as a vendor was extremely professional and easy to work with. It's exciting to me to see E-Z Mart enter into the mobile marketing and social media arena with the robust solution provided. There are numerous technological advantages, and at the same time, we are increasing customer loyalty and sales," said Tom Withem, information resources manager at E-Z Mart.
"We are very excited to be partnering with E-Z Mart and look forward to possibilities that our new digital marketing strategies will provide," said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "Connecting our clients to their customers is important to us."
Brooklyn Park, Minn.-based OpenStore/GasBuddy LLC, a subsidiary of the Oil Price Information Service (OPIS), offers a solution that increases customer loyalty by providing two-way communication between c-store owners and customers using web technologies and custom-branded mobile applications. The OpenStore dashboard allows users to collect customer feedback, manage social media and deliver mobile coupons and text message campaigns from a single location.
Texarkana, Texas-based E-Z Mart Stores is a privately owned convenience store company, operating locations in Arkansas, Louisiana, Oklahoma and Texas.