Delmarvalous Deal

GPM expands Fastback Rewards to Shore Stop through Outsite

Published in CSP Daily News

MECHANICSVILLE, Va. -- GPM Investments LLC and Outsite Networks Inc. jointly announced the expansion of GPM Investments' Fastback Rewards program to 55 Shore Stop convenience stores in Delaware, Maryland and Virginia.

The retailer uses Outsite Networks In-Touch Loyalty Marketing System technology platform to power Fastback Rewards.

CEO Dave McComas said, Fastback Rewards is a successful loyalty program for our customers. We have learned from our first 20 sites that this program has an impact on sales. We have seen increases in [image-nocss] both inside merchandise and fuel sales versus our nonloyalty stores in our control group.

He added Our base of over 60,000 loyalty consumers shows us that the average loyal consumer spends more per transaction and visits our stores more frequently than the nonloyalty consumer. We feel that this program will be a great fit for Shore Stop and the markets where Shore Stop operates.

GPM Investments partnered with Outsite Networks for Fastback Rewards. Outsite Networks has been extremely responsive to our needs. They have developed special features and services that we have requested. Recently, they have developed method of payment incentives which allows us to give our Valero card users double points and reduce our card fees. In addition, they provided us with an economical rental program which has allowed us to deploy their technology at even more stores. McComas said.

Richmond, Va.-based GPM Investments operates more than 153

c-stores in Virginia, Maryland, Delaware, Connecticut, Rhode Island and North Carolina. It operates under the Fas Mart brand in Virginia and New England and the Shore Stop brand in the Eastern Shore of Maryland and Virginia, and the state of Delaware, commonly referred to as the Delmarva Peninsula.

Outsite Networks, Norfolk, Va., provides loyalty marketing technology specifically for the retail petroleum, c-store and quick-serve restaurant (QSR) markets. The company's loyalty marketing system uses radio frequency identification (RFID) technology to identify loyalty customers and uses audio to target market, promote and cross-promote to consumers. The company's system enables retailers to implement and control their own loyalty marketing programs with Internet tools and reporting.