Dash In Integrates OpenStore by GasBuddy

Adopts technology solution for engaging, reaching new customers

Published in CSP Daily News

LA PLATA, Md. -- Dash In Food Stores Inc., which operates 37 locations throughout Maryland, Delaware and Tidewater Virginia region, has integrated OpenStore by GasBuddy. OpenStore provides Dash In the ability to reach drivers through a branded mobile app, individual store web pages, mobile coupons and social media that includes Facebook and Twitter.

OpenStore is a complete digital marketing solution for convenience store owners. Dash In said it needed this new way of connecting with customers to distinguish itself among its competitors in how it markets to its customers.

"In the digital age of marketing, it is more important than ever to be able to connect with consumers on the go. Working with OpenStore allows us to do just that. We can develop a strategy to engage our customers and motivate them to come from the pumps into the store. It's about building relationships and creating interactive customer experiences. Ultimately we feel this partnership will help us achieve our goal which is to build brand loyalty," said Michelle Reeves, marketing and promotions manager for Dash In.

"We are thrilled to collaborate with Dash In and look forward to the possibilities that digital marketing strategies will provide them," said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "OpenStore is a complete turnkey solution that will support Dash In's strategies to reach their customers with targeted marketing and powerful messaging."

OpenStore provides features that retailers need to bring electronically savvy customers to their stores. This marketing platform is built and hosted by OpenStore by GasBuddy, allowing businesses to concentrate on reaching and rewarding their customers instead of building and maintaining IT systems, the company said.

OpenStore by GasBuddy is a multi-channel digital marketing solution that increases customer loyalty by providing much needed two-way communication between c-store owners and customers using leading-edge web technologies and custom branded mobile applications. The OpenStore dashboard makes it easy to collect customer feedback, manage social media and deliver mobile coupons and text message campaigns all from a single location.

OpenStore by GasBuddy is a division of Oil Price Information Systems (OPIS), Gaithersburg, Md.

Dash In Food Stores owns and operates a chain of gasoline and diesel locations with c-stores in Maryland, Delaware and Virginia. The company offers a variety of food items, including chicken sandwiches, breakfast and deli lunch sandwiches, coffee, donuts and other assorted pastries, hot dogs, hamburgers, chicken tenders, chicken wings, potato wedges, tornados and egg rolls, pizzas and salads and fresh fruits in its stores. In addition, it offers franchise services. The company was founded in 1979 and is based in La Plata, Md. Dash In operates as a subsidiary of The Wills Group Inc.

Keywords: 
loyalty, mobile