CVS Goes RFID

Published in CSP Daily News

Drugstore chain implementing Hypercom payment terminals

WOONSOCKET, R.I. -- CVS/pharmacy, the 5,400-store retail pharmacy chain, has named Phoenix-based Hypercom Corp. its preferred supplier of card payment terminals based on the advanced functionality of the Optimum L4100, a compact, high-speed signature capture card device specifically designed to speed checkout lines in multi-lane retail environments.

The Hypercom terminals, configured to CVS/pharmacy specifications, accept magnetic stripe cards, smart cards and contactless cards or key fobs that eliminate swiping and signature requirements through the use of embedded radio frequency identification ([image-nocss] RFID) tags that transmit consumer account information over radio waves.

Features of the L4100 include:

Fast transaction speeds, based on a 200Mhz 32-bit Intel XScale processor.
A 64K color 5.7" 1/4 VGA screen, permitting exact reproduction of corporate logos, advertising and promotional messages to deliver branding and marketing messages at the point of sale. A bi-directional, dual-sided magnetic stripe reader, which speeds checkout by allowing cards to be swiped from right or left no matter which way the magnetic stripe is facing. A screen protection and replacement system, including a scratch-resistant Terrapin screen protector, automatic disabling of the unit to prevent accidental screen damage if the protector is not in place and no-adhesive replacement of the protective overlays. Multiple connectivity options, with the ability to support RS-232, Ethernet and powered or nonpowered USB on the same device enabling retailers to switch POS systems without replacing their payment terminals. Contactless RFID reader, capable of supporting the American Express ExpressPay, MasterCard PayPass and Visa Contactless payment programs as well as the contactless payment system being used by Woonsocket, R.I.-based CVS to help speed transaction times.

The Visa PED-compliant Optimum L4100 also features a changeable bezel enabling retailers to incorporate their own branding, integrated signature capture, an optional compact flash card slot and an optional EMV Level 1 and 2-approved smart card reader. The terminal can handle credit, debit, gift, loyalty and EBT (food stamp) cards and electronic check conversion.