Cumberland Farms Launches SmartPay Check-Link

Published in CSP Daily News

Upgrade lets consumers debit checking account as second payment option

FRAMINGHAM, Mass. -- Cumberland Farms has announced the launch of its free SmartPay Check-Link payment program that lets customers pay for gasoline and in-store purchases using a mobile phone or with a swipe of a card. After completing a free online enrollment process, SmartPay Check-Link users will automatically save 10 cents on every gallon of gasoline, every day.

SmartPay Check-Link is an upgrade from the first release of SmartPay, which the chain launched in April 2012 in partnership with PayPal. While the first release offered PayPal as the only payment option, SmartPay Check-Link is a new feature to the SmartPay program, and it offers consumers the ability to debit their checking account as a second payment option. Also, Smart-Pay Check-Link is available in both mobile and payment card format.

To enhance the SmartPay program , Cumberland Farms has joined forces with the National Payment Card Association (NPCA). NPCA ensures secure, PIN-based debit transactions to a checking account every time a customer swipes his or her SmartPay Check-Link card or pays with a phone.

"We are always looking for ways to innovate and leverage new technologies to help our customers save time and money," said Ari Haseotes, president of Cumberland Farms. "We created the free SmartPay Check-Link program as a secure way for our customers to pay quickly while on the go, and to save money on gas every time they fill up at our pumps."

Customers can enroll for free at cumberlandfarms.com/smartpay, then they can either download the mobile app or pick up a card at a Cumberland Farms location. Once the checking account information has been verified, the customer swipes the SmartPay Check-Link card when he or she is ready to fill up, or launch the SmartPay app. The app will automatically locate the gas station where the customer is and lets the customer turn on the pump from his or her phone.

SmartPay Check-Link also works inside any Cumberland Farms store, so the customer can pay with a phone or swipe the SmartPay card.

The SmartPay app is available to download for free from iTunes or the Android store and at cfsmartpay.com in a mobile browser. Free SmartPay payment cards and account applications may be obtained in-person at participating Cumberland Farms locations.

NPCA, based in Coconut Creek, Fla., is a marketer of Automated Clearing House (ACH) merchant-branded PIN-based debit cards and mobile payment solutions.

Framingham, Mass.-based Cumberland Farms operates a network of approximately 600 convenience stores across 11 states.