Crossmark Named a Top Technology Innovator

Published in CSP Daily News

Second year on InformationWeek's list of 250 companies

PLANO, Texas -- Crossmark, a leading sales and marketing services company in the consumer goods industry, has been named to InformationWeek's list of top 250 innovators, part of the InformationWeek 500.

Crossmark was lauded for its work on an innovative intranet site that provides news, operational tools and success stories for both associates and clients. Called CrossmarkConnect, the site allows clients to monitor results in real time by viewing projects from implementation through execution. With this increased visibility throughout all stages of the process, Crossmark and its clients can more easily collaborate and make better decisions faster instead of after the process is complete.

The InformationWeek 500 annually lists the nation's most innovative users of business technology. This is the second year in a row that Crossmark has been included on the list.

"Crossmark is an innovative company that has a history of developing and using leading edge technology as an enabler to provide better service to its clients," said Jim Norred, executive vice president and chief information officer. "This particular application facilitates even better collaboration between Crossmark and the companies we serve."

InformationWeekidentifies and honors the nation's most innovative users of information technology with its annual 500 listing and also tracks the technology, strategies, investments and administrative practices of America's best-known companies. The ranking spotlights the power of innovation in information technology, rather than simply identifying the biggest IT spenders.

Additional details on the InformationWeek 500 can be found online at

Plano, Texas-based Crossmark is a leading sales and marketing services company in the consumer goods industry, providing growth solutions with service to manufacturers and retailers. Expertise encompasses the areas of headquarter sales, retail merchandising, retailer solutions, event marketing, in-store data collection, retail analytics and retail technology solutions.