Coupon Sharing

Modiv Media solution allows coupon sharing over Facebook

Published in CSP Daily News

QUINCY, Mass. -- Coupon aggregation and the ability to share specific ones with friends on Facebook is now easier to do, according to a technology firm that announced its new mobile-shopping solution.

Modiv Media introduced the latest enhancement, called "Modiv Social," to its "Modiv Mobile" product, originally created to aggregate coupons from any source, be it online or from a retailer, in mobile or digital formats. The upgraded version allows users to share mobile coupons through Facebook. Officials with the Quincy, Mass.-based company say it offers shoppers "an advanced coupon wallet experience."

The Modiv Social solution allows retailers to track, monitor, manage and analyze the lifecycle of these socially shared coupons, as well as identify what the company calls "shopping influencers" and rewarding those who share the coupons.

"We've taken a fresh perspective on how retailers and brands can leverage social media, such as Facebook, to influence shopper behavior through their peer network," said Mike Grimes, CEO of Modiv Media. "We've identified what matters most to retailers and brands while creating a smart and simple user-experience for the shopper."

Retailers and brands can cap the number of times a coupon can be shared, determine which offers can be shared or liked, and measure which shoppers have shared the coupons and with whom, Grimes said. "This gives retailers the unprecedented ability to identify the most socially influential shoppers and target them with offers that will influence a broad range of shoppers."

The shopper will see a "share" option on a coupon to identify that it can be shared via Facebook. Once shared, their friends can simply grab the coupon and load it to their mobile coupon wallet for that specific retailer. The retailer can then reward shoppers for sharing coupons based on the simple act of sharing, the number of friends who grab or redeem a shared coupon or any other purchase-based activity. Additionally, retailers and brands can track and measure the impact of these offers because of the product's ability to track the lifecycle of a coupon as it's shared socially by shoppers and their friends

Modiv Social is available for retailers to integrate into their Modiv-built mobile shopping app and is scheduled to be piloted next quarter by one of Modiv's newest retail clients.

Quincy, Mass.-based Modiv Media is a provider of in-store mobile commerce solutions that focus on increasing revenue and shopper loyalty for mass-market retailers. Its flagship solution, Modiv Mobile, enables retailers to offer a self-branded in-store app for shoppers to scan, bag and checkout via their smart phone--all while receiving personalized, targeted offers. The company said it influences one million shopping trips per month, delivers ore than 10 million targeted offers per month to in-store mobile shoppers and facilitates more than $1 billion in sales annually for retailers.

Keywords: 
loyalty, pos