Circle K AZ POPs With GSP

Published in CSP Daily News

Implements planning software

TEMPE, Ariz. -- Circle K Arizona has implemented GSP Marketing Technologies' InStore software to generate store-specific planners for 546 locations.

GSP InStore will ensure accurate store-level execution of Circle K's marketing program, generating fully customized sales-planners for each individual location. In addition, Circle K Aizona will use GSP's POPRender software integrated with GSP InStore to generate a 100% store-specific illustration of each site that includes the exact point-of-purchase (POP) shipped to the store, displayed in the exact locations [image-nocss] defined by category managers.

GSP's InStore is a web-based document and information management tool that generates store-specific planners designed to help retailers improve store-level execution of their marketing strategy. The InStore software enables retailers to upload marketing materials and earmark information for specific stores, generating 100% store-specific planners. The resulting store-specific planners can be printed and mailed, sent via email to stores or published to the web. The result is that stores receive the information they need and nothing else.

The time-saving benefit to the office staff and printing expense saving is unparalleled, said Terry Brown, business manager for Circle K's Arizona region. The store specific planners will minimize questions on sign placement and help with execution on promotion change day. Our outlying stores receive their information on time and the Market Managers aren't rushing to deliver the hard copies.

Brenda Morales, regional account manager for GSP, said, InStore's store-specific planners will eliminate a lot of the confusion faced by ground-level personnel, and our electronic distribution feature will save Circle K a lot of time and money.

Clearwater, Fla.-based GSP specializes in helping c-store marketing professionals increase store sales by tailoring POP programs to the specific needs of each retail location. In addition to tools such as POPRender, GSP also offers solutions such as POPManager, a web-based POP management tool that translates promotional data into store-specific marketing plans. Clients include convenience retailers, fuel marketers and suppliers of convenience products and services. It offers customers a vertically integrated POP marketing solution that includes marketing database management, POP engineering, creative design, print production, logistics management, retail branding, compliance management and POP effectiveness research.