AJ Silberman Deploys iPad Sales App

C-store distributor puts VERGE Ignite-powered platform in hands of sales reps, retailers

Published in CSP Daily News

HENDERSON, N.C. -- VERGE Retail has announced that convenience store distributor and wholesale grocer AJ Silberman & Co. Inc. (AJS) has deployed AJS Advantage, a custom iPad sales app powered by VERGE Ignite, to its entire team of outside sales representatives, as well as broad base of c-store retailers across Pennsylvania, Ohio, Maryland and West Virginia.

VERGE Ignite's platform--designed exclusively for c-store distributors and retailers--replaces traditional laptop-based solutions. AJS selected VERGE Ignite based on its ability to dramatically enhance presentations, improve sales processes, accelerate time to market and reduce order errors, while eliminating printing costs.

In addition, VERGE's intuitive analytics functionality enables AJS sales reps and customers to identify sales opportunities via core SKU analysis, along with real-time access to trends and market share figures.

"We're excited to present our customers with an extraordinary opportunity to have at their fingertips a sophisticated mobile tool that will instantly help increase sales, decrease costs and enrich overall sales and ordering processes," said Lisa Silberman, AJS CFO.

VERGE launched AJS Advantage in 90 days, including complete integration with the company's backend software. It developed VERGE Ignite over the course of a decade, based on collaboration with leading c-store distributors.

"We welcome AJ Silberman & Co. to our growing base of customers who seek technology tailored to meet the unique needs of the convenience store industry. We put technology in the hands of users but not at the cost of relationships--the VERGE Ignite sales app enables distributors to continue nurturing customer relationships, while improving and automating some of the more tedious, costly processes," said Carson Kuehne, VERGE Retail chief innovations officer.

Henderson, N.C.-based VERGE is the technology spinoff of M.R. Williams Inc., a company with a 35-year history in retail and a leading East Coast c-store supplier. Verge software products are designed by c-store insiders with decades of retail experience. Currently the company's technology is deployed across more than 2,200 retail outlets and used by tens of thousands of c-store retailers, distributors and consumers nationwide.

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