Wawa to Open New Store
Christen it with hoagie-building competition
Published in CSP Daily News
WILMINGTON, Del. -- Wawa Inc. announced the celebration of its newest additiona brand new store in Wilmington, Del. To mark the grand opening of the new store, Wawa has challenged the Mill Creek Fire Department and a team representing the United States Marine Reserves to battle it out in a Hoagies for Heroes hoagie-building competition. Proceeds will benefit community charities.
On Friday, Aug. 7, 2009, Wawa executives and local officials will cut the ceremonial ribbon to commemorate the official opening of the new Wawa Store. At the conclusion of the ribbon-cutting ceremony, [image-nocss] the Hoagies for Heroes contest will begin. After a brief training session, the Mill Creek Fire Department will take on the Marines in a battle of bravery, skill and sandwich-making expertise. Each team will be challenged to build as many hoagies as they can in three minutes, in the traditional Wawa way.
The winning team will receive a $1,000 donation on their behalf to the charity of their choice; Wawa will also make a $500 charitable contribution on behalf of the second-place team. The Marine Reserve charity is Toys for Tots, and the Fire Department is building on behalf of the National Fallen Firefighters Fund.
The new Wawa location features Wawa's new store design prototype, including 4,700 square feet of retail space and additional gasoline facility. Nate Perry will serve as the general manager of the new store, leading a team of 30 associates. Nate is a 10-year veteran of the Wawa team and has managed stores in three states, including Pennsylvania, New Jersey and Delaware.
"We have a very strong relationship with the New Castle, Del., community, and we look forward to seeing our friends and neighbors at our new location," said Perry. "Our Hoagies for Heroes competition is a fun way to celebrate our store and thank our local heroes for giving back so much to our community every day."
The store offers customers numerous Wawa brands, such as the award-winning Wawa coffee (more than 195 million cups sold annually); the Sizzli a, Wawa's hot breakfast sandwich; a full-service deli; Wawa Bakery; Wawa's built-to-order hoagies (more than 52 million sold annually); and Wawa's beverage line of dairy products, juices and teas.
Wawa's branded gasoline operation includes eight gasoline dispensers that can fuel 16 cars at once and offers customers easy access to the lot while not interfering with the convenience store. Wawa's premium gasoline offers standard features, such as on-site quality testing and up-to-the-minute systems designed to monitor and protect the quality of the product, as well as the environment. The gasoline also features a performance guarantee, and Wawa's gasoline systems meet or exceed Environmental Protection Agency standards.
Wawa Inc., a privately held company based in Wawa, Pa., operates more than 560 stores in Pennsylvania, New Jersey, Delaware, Maryland and Virginia.