VP Racing Fuels Adds to Consumer Products Staff

Industry vet Rugg to help launch new lines

Published in CSP Daily News

James Rugg

SAN ANTONIO -- VP Racing Fuels Inc. has appointed James Rugg as business development manager of automotive and consumer products to support its growing line of consumer products.

"We're pleased to bring on someone of James' caliber and experience," said Dennis Stanko, VP's director of consumer product sales. "He has a broad and diverse background in all phases of the aftermarket industry, which we anticipate he'll be able to leverage very effectively on behalf of VP."

Rugg began his automotive career at the NAPA distribution center in Kent, Wash., where he progressed through several positions before being promoted to assistant sales manager in 1987. In 1989 he was promoted to sales manager at the distribution center in San Antonio, where the company said that he was successful at growing sales and improving market penetration. He was promoted to a new position in Dallas in 1992, responsible for training and development of all employees for a seven state region before moving up to operations manager for NAPA's distribution center in Houston in 1996.

Acting on a desire to return to sales in 1999, Rugg signed on with Royal Purple Lubricants as national sales manager. While with Royal Purple, he covered all areas of the United States and Canada, growing sales by opening up and training new distributors and their sales people.

San Antonio-based VP Racing Fuels is best known as a world leader in performance fuel technology, fueling winners in virtually every racing category and class on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored racing series and sanctioning bodies.

In addition to racing fuels, VP's product line includes VP Small Engine Fuels for portable 2- and 4-cycle outdoor gas-powered equipment ; VP PowerMaster hobby fuels for R/C racing; VP Motorsport Containers and more.