IRI Appoints Tomei President, Consumer & Shopper Insights

Published in CSP Daily News

CPG industry vet was with TNS, AC Nielsen, PM USA

CHICAGO -- Information Resources Inc. (IRI), a major global provider of consumer, shopper and market insights for the consumer packaged goods (CPG), retail and healthcare industries, said that Robert I. Tomei has been named president of Consumer & Shopper Insights. He will report to IRI president and CEO John G. Freeland.

Joining Chicago-based IRI from TNS, another major global market insight and information group, where he served as president of TNS-U.S. areas of expertise and marketing and global head of TNS' 6th dimension access panels, Tomei will assume growth, development and [image-nocss] management responsibilities for IRI's expanding panel, testing and loyalty businesses.

Tomei is a recognized industry leader and market research veteran with more than 25 years experience in the CPG industry. He has a distinguished track record in general management, global marketing, developing innovative client solutions and creating strategic partnerships to drive profitable revenue growth, both in the United States and internationally, the company said.

"Bob is a leading strategist and innovator in our industry with a history of success in developing world-class panel offerings and creative new approaches to using consumer and shopper intelligence to drive performance," said Freeland. "His experience will be extremely valuable as we expand our leadership position in our traditional and custom panel businesses while simultaneously leveraging our emerging Shopper Insights Explorer technology platform."

In his final role at TNS, Tomei oversaw the heads of TNS' areas of expertise, which included brand and communications, product development and innovation, stakeholder management and retail and shopper insights practices. In addition, he managed and directed TNS' online access panels in the United States and internationally.

Prior to his tenure at TNS, Tomei spent 13 years at ACNielsen, leaving the firm as president of Nielsen's Homescan consumer panel business. At ACNielsen, he drove the development and management of its consumer purchase panel in the United States and led product and service innovations around consumer and shopper insight applications. Earlier in his career at ACNielsen, Tomei served in a variety of senior-level positions at ACNielsen-VNU, including chief marketing officer for the VNU Marketing Information Group and senior vice president for ACNielsen-U.S. product management and marketing organization.

Before ACNielsen, Tomei held senior-level marketing positions at Bristol-Myers and Philip Morris USA.

Tomei is the founder and acting chairperson of the Advertising Research Foundation (ARF) Online Research Quality Council.