Gilbarco Certifies Kickback as First Applause Loyalty Partner

Published in CSP Daily News

Personalizes advertising, promotions based on consumer loyalty status, purchases

GREENSBORO, N.C. -- Gilbarco Veeder-Root has announced the certification of Kickback Points with its generic loyalty interface for the Applause Media System. This agreement marks the first time an embedded digital forecourt media solution that personalizes advertising and promotions is available to convenience retailers, the company said.

This solution combines a personalized customer experience with targeted promotions based on consumer loyalty status and past purchase preferences with the couponing functionality of Applause. Kickback Points' implementation of the Applause interface allows mutual customers to take advantage of this new technology to build loyalty and boost sales.

"Kickback Rewards is an industry leader, and we are pleased that they are the first certified Applause loyalty partner," said Chris Whitley, vice president of marketing for North America at Gilbarco Veeder-Root. "Whether their customers control their own forecourt media content with the Applause Media System or enjoy turnkey content management with Applause TV with Outcast, they will be able to take advantage of this powerful integration and stand out from the competition."

Pat Lewis, CEO of Twin Falls, Idaho-based Kickback Points, said, "This combined solution is a fully integrated, loyalty-based in-dispenser forecourt media solution that dynamically personalizes advertising and promotions based on consumer loyalty status and past purchase preferences. It will not only enhance the value of our customer's loyalty programs but will also allow them to expand and strengthen their forecourt marketing efforts."

Using the Applause loyalty interface, the point-of-sale (POS)-independent solution will also allow retailers to easily combine mobile couponing and social media promotions directly from the pump. Gilbarco will continue its work to certify other top loyalty providers on Applause Media System and Applause TV with Outcast. Applause Media with loyalty is available on Gilbarco Encore 700 S and 500 S dispensers with color screens.

Greensboro, N.C.-based Gilbarco Veeder-Root offers a broad range of integrated solutions from the forecourt to the convenience store and head office.