Fred Meyer, QFC, Shell Team Up on Loyalty

Published in CSP Daily News

Offering savings of up to $1 per gallon

PORTLAND, Ore. -- Fred Meyer, QFC and Shell are expanding their fuel points program in Idaho, Oregon and Washington. Beginning April 1, Fred Meyer and QFC customers in these three states will be able to save up to $1 per gallon at the pump by redeeming their fuel points at any Fred Meyer or QFC Fuel Center and at participating Shell stations.

Previously, customers could only redeem 100 fuel points each time they filled up, for 10 cents off per gallon per fillup. Under the new program, customers at Fred Meyer and QFC fuel centers can redeem some or all of their fuel points, whichever they choose. If a customer has 400 fuel points he or she can choose to redeem 100, 200, 300 or all 400 fuel points for a discount of 10, 20, 30 or 40 cents off per gallon at Fred Meyer and QFC fuel centers, up to $1 off per gallon at the pump if the customer has at least 1,000 fuel points. This offer is valid for up to 35 gallons of fuel on one vehicle per purchase.

The up-to-$1 per gallon savings is also available at participating Shell stations and customers will use all their fuel points per transaction at the participating Shell stations. This offer is also valid for up to 35 gallons of fuel per purchase. Other restrictions may apply.

"Our customers have continued to tell us that the convenience and price of fuel is an important part of why they shop with us," said Melinda Merrill, spokesperson for Fred Meyer and QFC. "We have worked hard over the past few years to build convenient fuel centers, and we are pleased to offer this added discount to our loyal customers."

Dan Little, North America fuels marketing manager, Shell Oil Products U.S., said, "By teaming up with Fred Meyer and QFC, Shell is able to provide customers increased value and savings on their fuel purchases."

Customers earn one fuel point for every dollar spent on qualifying items when they use their Fred Meyer Rewards Card or QFC Advantage Card during shopping trips at Fred Meyer and QFC stores. To help shoppers build up their savings quickly, customers also earn 50 Fuel Points by purchasing eligible prescriptions (patients on Medicare, Medicaid or receiving any other government aid on prescriptions are not eligible for points) and double fuel points for every dollar spent on most third-party gift cards from the in-store Gift Card Malls. Fuel points are automatically added and are reflected on customers' receipts after every purchase. Customers also have the option of looking online or on their smartphone app to check how many fuel points they have earned.

Fuel points must be used during the month they are earned or by the end of the following calendar month.

Fred Meyer Stores, Portland, Ore., offers one-stop shopping at its 133 multi-department stores in four western states. Nearly 30,000 Fred Meyer associates help customers fill their food, apparel and general merchandise needs in Alaska, Idaho, Oregon and Washington. Stores range in size from 65,000 to 200,000 square feet and carry more than 250,000 products under one roof. Fred Meyer Stores is a division of The Fred Meyer Co., which is a division of The Kroger Co.

Founded in Seattle more than 50 years ago, QFC, Bellevue, Wash., operates 67 stores in western Washington and in Portland, Ore. QFC is a division of the Kroger Co.

Cincinnati-based Kroger has 2,422 supermarkets and multi-department stores in 31 states under two-dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's. The company also operates 790 c-stores, 1,141 supermarket fuel centers, 344 jewelry stores and 37 food processing plants.

Shell Oil Products US, a subsidiary of Shell Oil Co., Houston, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gas stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern United States are managed by Motiva Enterprises LLC, a joint venture between Shell Oil and Saudi Refining Inc. Shell Oil Company is an affiliate of the Royal Dutch Shell plc, London.