Energy-X Gum Kicks Off Social Media Effort
Published in CSP Daily News
Also launching c-store placement campaign through Mr. Checkout
LOS ANGELES -- Pacific Shore Holdings Inc. has kicked off a major marketing campaign for its Energy-X Gum through various social media venues including Facebook, YouTube and Twitter. The company is also launching a placement campaign in more than 175 convenience stores throughout the Los Angeles market through the Mr. Checkout distribution network.
Energy-X Gum is sugar free and contains 55 mg of caffeine and B vitamins.
The campaign started with the company's Energy-X Street Team hitting the UCLA campus during "Rush Week." The Street Team passed out thousands of samples of the Energy-X gum and captured comments and feedback from individuals on camera for a YouTube video.
"We recently launched a Facebook product sample giveaway for Energy-X which had results beyond our wildest expectations. It crashed our system and within a few hours we had tens of thousands of emails and sample requests, as well as hundreds of thousands of views on our Facebook page," said Matthew Mills, founder and CEO of Los Angeles-based Pacific Shore Holdings.
He added, "This is just the beginning of our marketing efforts. Our followup plans include participation at upcoming UCLA football games including the Homecoming game. We will be in the pre-game Fan Zone, in the Stadium with an in-game giveaway and our commercial will air on the Stadium Jumbotron to a crowd of an estimated 70,000."
The company has also begun distribution of its Energy-X Gum into grocers suppliers through Houston-based Star Brokerage in Texas.
Boca Raton, Fla.-based Mr. Checkout Distributors Inc. has more than 20 years experience in reaching more than 25,000 convenience stores nationwide.