ConocoPhillips' Brands Join Coalition Loyalty Program

Phillips 66, Conoco, 76 sites participating in KickBack

Published in CSP Daily News

HOUSTON -- ConocoPhillips has joined the KickBack Points Coalition Loyalty Program. This program will offer Phillips 66, Conoco and 76-branded retailers a turnkey and cost-effective loyalty solution. Participating consumers can earn and redeem points instantly for fuel and merchandise purchases at participating Phillips 66, Conoco and 76-branded sites as well as other participating coalition sites.

The KickBack Points Coalition Loyalty Program will deliver customer relationship management tools, personalized rewards and real-time program reporting. The program's flexibility [image-nocss] allows participating retailers to identify their most loyal customers and engage them through customized offerings.

"Ten years ago, I developed this program in response to big-box retailers entering my market and steeply discounting gasoline. The program allowed me to remain competitive in the market by providing my customers with a more compelling value proposition," said Pat Lewis, CEO of Kickback Points LLC.

"This program is particularly appealing because it was developed to improve site profitability. It was created by a petroleum retailer for a petroleum retailer. The simplicity and flexibility of the program makes it attractive to both single site operators and multi-site chains," said Mike Krampf, ConocoPhillips brand value manager.

ConocoPhillips will introduce the Kickback Points Coalition Loyalty Program starting with sites on the West Coast in the third-quarter 2011.

Founded in 2000, KickBack Points is an independently owned loyalty solution provider headquartered in Twin Falls, Idaho.

ConocoPhillips is an integrated energy company with interests around the world. Headquartered in Houston, the company had approximately 29,600 employees, $160 billion of assets and $226 billion of annualized revenues as of March 31, 2011.