Casey's Social Media Catches Fire

Published in CSP Daily News

Catchfire Media to manage retailer's social needs

ANKENY, Iowa -- Casey's General Stores Inc. has named Catchfire Media, the region's largest niche provider of social media and technology solutions, as its social media agency of record. Catchfire Media will create and execute social media strategies and technology solutions for the publicly traded convenience store chain.

"We are proud to partner with Casey's--not only are they a Fortune 500 leading pizza and convenience company, but they are also such an iconic Iowa brand," said Nathan Kring, Catchfire Media's founding partner. "Working with the Casey's team, Catchfire [image-nocss] will leverage its capabilities to help Casey's promote its quality products and services to customers on the social web."

Catchfire Media will collaborate with Casey's marketing team to manage its social marketing efforts to include the development of social media campaigns as well as helping to integrate its social media program with their traditional marketing. Catchfire Media will also provide the technical development services required to allow Casey's to customize its presence on various social networks.

"We have loyal and passionate customers who want to communicate with us on the social web, and our partnership with Catchfire Media will help us achieve that goal," said Cory Hart, Casey's brand manager. "We want to be able to provide our customers the same level of service on Facebook as they see in our stores."

Des Moines, Iowa-based Catchfire Media is a social media and technology solutions provider offering comprehensive planning, analysis, web and application development, and long-term professional services for organizations of all sizes. Our team partners with clients, to develop and implement strategies to guide their social and digital media efforts. Co-founded by Jon Troen and Nathan Kring in 2009, Catchfire Media has an experienced team of professionals with diverse and extensive social media, development and design backgrounds.

Ankeny, Iowa-based Casey's operates convenience stores in a nine-state Midwest area.