Casey’s to Drive Loyalty with New Reward Card

Partners with grocer Hy-Vee to drive traffic

Published in CSP Daily News

ANKENY, Iowa -- With a focus on drawing new customers and maintaining their loyalty, Casey's General Stores launched a fuel-rewards program with grocer Hy-Vee Inc. this week that will allow customers to save $2 or more per gallon on gasoline purchases at all Hy-Vee grocery stores and Casey's convenience stores.

"This program will reward consumers for everyday grocery purchases with lower prices at the pump," said Casey's president and CEO Robert J. Myers. "Casey's is very excited about this partnership and the expected future benefits to the loyal customers of both Casey's and Hy-Vee."

The new Fuel Saver program provides fuel discounts to shoppers who purchase grocery items featured in Hy-Vee's weekly Fuel Saver ad, as reported in a Raymond James/CSP Daily News Flash.

The discounts--ranging from 2 cents to 25 cents per item--are loaded onto the customer's Fuel Saver card, which can be scanned at the pump at Hy-Vee and Casey's stores to "roll down" the retail price of gasoline. Depending on how many items they buy, customers can save $2 or more per gallon on their fuel purchases each week.

"Tough economic times continue to put a strain on the family budget, and we're seeing this with our customers and the cost of fuel," said Randy Edeker, chairman and CEO of Hy-Vee. "The typical household today spends nearly $350 per month on gasoline. Anything we can do to help families save at the pump means more money for them to spend on other items they need."

The Fuel Saver program pairs one of the Midwest's largest supermarket companies with one of the region's largest convenience store chains. Senior leaders from both companies believe the collaboration will deliver significant value to their customers.

"Casey's is the perfect partner for the Fuel Saver program," Edeker said. "With more than 1,700 locations, the company is well-positioned to help us deliver value to Hy-Vee customers throughout our trade area."

Added Myer, "This program was designed to make it very easy and convenient for customers to redeem their discounts. I believe this is also an excellent way to introduce new customers to both Casey's and Hy-Vee."

Customers can enroll in the Fuel Saver program beginning the week of Nov. 5 at any of the 234 Hy-Vee, Hy-Vee Drugstore, Hy-Vee Gas or Hy-Vee Mainstreet stores located in eight Midwestern states. Each week, 40 to 50 different products at Hy-Vee will be designated as Fuel Saver items. Customers will swipe their Fuel Saver cards at checkout to earn discounts, which are valid for 30 days from the date of purchase.

Edeker said Hy-Vee has offered a gasoline discount program at its convenience stores for many years, but the new Fuel Saver program provides several advantages for shoppers.

"Fuel Saver allows customers to swipe a card and redeem their discounts right at the pump, which is a convenience many customers have requested," he said. "It also offers the potential for much bigger savings when customers purchase a variety of popular items they use every week."

Casey's General Stores Inc., Ankeny, Iowa, operates more than 1,700 corporate owned stores in 12 Midwestern states.

West Des Moines, Iowa-based Hy-Vee Inc. is an employee-owned corporation operating 234 retail supermarkets and drug stores in eight Midwestern states.

Keywords: 
loyalty