Bobby & Steve's Auto World Launches Loyalty Program

Offering customers lower gas prices through World Rewards, powered by KickBack

Published in CSP Daily News

MINNEAPOLIS -- Bobby & Steve's Auto World in Minneapolis has introduced an advocate loyalty program, called World Rewards.

The World Rewards program, powered by KickBack Rewards Systems, was created as a loyalty platform to help consumers save money--up to 10 cents a gallon--at the pumps.

World Rewards also recognizes its members with a broad selection of deals and ways to earn points to use toward purchases at the company's eight convenience stores in Minnesota.

"Our advocates are asking for a loyalty program, and we are answering in a big way," said Jared Scheeler, director of convenience store operations for Bobby & Steve's. "We are known for our great service, and World Rewards provides us with the opportunity to thank our advocates instantly, and encourage them to make Bobby & Steve's Auto World their one-stop-shop."

Bobby & Steve's Auto World's World Rewards program offers unique discounts on fuel, as well as the opportunity to earn points on purchases made in store or automotive repair. Loyal advocates will receive discounts on numerous items such as coffee, doughnuts, oil changes and more.

Also, the card will include a club component that will allow customers to earn discounts and giveaways on items like milk, coffee and dispensed beverages.

"We believe that World Rewards is a unique program to the convenience industry because the program allows members to quickly earn large amounts of points by utilizing our auto repair facilities." Scheeler said.

Over the next few months, World Rewards will also begin to incorporate ACH debit allowing customers to earn even greater fuel discounts while saving the company money on costly credit card fees.

Steve Anderson, CEO of Bobby & Steve's Auto World, said, "World Rewards adds to the Bobby & Steve's Auto World brand promises of quality, value and service. Serving people will always be the most important part of Bobby & Steve's Auto World, and World Rewards helps us to better serve our advocates."

Bobby & Steve's Auto World will continue to accept competitor coupons, and will "trade in" competitor loyalty rewards upon request.

"An effective loyalty program that rewards your customers for their business is quickly becoming the crucial difference between driving sales and losing customers," said Pat Lewis, CEO of KickBack.

Consumers can join the program at the point of sale and can begin redeeming points as soon as they register their card. They can redeem rewards at any of the eight Minneapolis/St. Paul Bobby & Steve's Auto World locations.

Twin Falls, Idaho-based KickBack was formed in 1999 to help retailers reward their best customers as well as gain insight into their consumer demographics and shopping habits.

The Auto World concept features convenience stores, foodservice, car wash, automotive repair and towing.

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loyalty