Sheetz Signs Marketing Deal With Gaming Group

Will market to each other's customer base; casino employees will receive discounts

Published in CSP Daily News

ALTOONA, Pa. -- Sheetz Inc. and has entered into a joint marketing agreement with MTR Gaming Group Inc.' Presque Isle Downs & Casino property in Erie, Pa. Sheetz is scheduled to open a new convenience store during third-quarter 2012 directly across the street from Presque Isle Downs & Casino.

The new Sheetz location will create additional full and part-time jobs in Erie, and MTR Gaming Group employees will also receive value discounts at all Sheetz locations.

"We are excited to welcome Sheetz as the newest neighbor to Presque Isle Downs & Casino, and we believe this marketing agreement will be a strong driver of traffic to both facilities," said Mike Tamburelli, general manager of Presque Isle Downs & Casino. "Sheetz is a dynamic company that has extremely loyal patrons, and we look forward to working closely with them."

As MTR Gaming Group expands its operations in the Ohio Valley region, company officials said that they anticipate additional agreements with Sheetz.

"This relationship is uniquely favorable for both parties and their customers," said Fred Buro Vice president and chief marketing officer of MTR Gaming Group. "Customers will receive more value and better incentives by visiting both entities' properties. The marketing alliance grants Sheetz and MTR Gaming Group the ability to market to the other's loyal customer base which should translate into more value for the customer, and more customer visits to Sheetz stores and to MTR's casinos."

Joseph Sheetz, executive vice president of finance and store development, said, "As we prepare to open our newest Sheetz location in Erie, we are pleased to be affiliated with the MTR Gaming Group at Presque Isle Downs & Casino. The new Sheetz store located directly across the street from PID will be the company's 420th store. A Sheetz opening is always a special event. We look forward to providing Presque Isle Downs & Casino's loyal customers and employees with even greater options at their convenience."

Presque Isle Downs & Casino features live poker, table games, slots, entertainment and horse racing. The property also has four restaurants, including Sensory 3 and the Downs Clubhouse & Lounge, which has more than 200 flat-screen TVs and a seating section for live horse race viewing.

MTR Gaming Group is a hospitality and gaming company that through subsidiaries owns and operates Mountaineer Casino, Racetrack & Resort in Chester, West Virginia; Presque Isle Downs & Casino in Erie, Pennsylvania; and Scioto Downs Casino & Racetrack in Columbus, Ohio.

Altoona, Pa.-based Sheetz is a family-owned and operated convenience restaurant chains with more than $5 billion in annual revenue and more than 14,500 employees. It operates 412 locations throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina. Sheetz provides a menu of Made-To-Order (MTO) subs, sandwiches and salads, which are ordered through touchscreen order point terminals.