Puerto Rico-Bound

Prime Time gains 7-Eleven licensing rights

Published in CSP Daily News

BRANSON, Mo. -- Prime Time Group Inc. has been approved by 7-Eleven Inc. to become the company's exclusive area licensee in Puerto Rico and assume the operation of the existing 7-Eleven stores in that territory.

The deal is conditioned upon Prime Times' purchase of Puerto Rico-7, the current licensee for the island's 14 7-Eleven convenience stores. The closing date has been set for the last half of September 2005. The agreement is subject to Prime Time Group raising the required funds to make the purchase.

"After completing [image-nocss] our initial market research, Prime Time believes Puerto Rico is an area of great opportunity, said Johnny Ray Arnold, chairman and CEO of Prime Time Group. We plan to work closely with 7-Eleven to use all of their license-support resources to achieve an aggressive store expansion program. We also will undertake an image-enhancement program for existing stores and develop a marketing strategy to raise awareness of 7-Eleven in Puerto Rico."

Arnold believes that becoming the exclusive licensee of 7-Eleven(R) stores in Puerto Rico will be of tremendous benefit to his company.

There are more than 28,000 7-Eleven stores worldwide with total sales of approximately $41 billion in 2004. The Dallas-based company is the largest independent convenience store chain in the world with the most recognizable brand in the industry.

Prime Time is required by the stock purchase agreement with Puerto Rico-7 to discontinue operating its eight Prime Time stores in Missouri.