Phillips 66 Names CSA as New Retailer Program

Published in CSP Daily News

Convenience Store Alliance will provide national buying power for 66, 76, Conoco stores

HOUSTON -- Phillips 66, which owns leading gas station brands Phillips 66, 76 and Conoco, has announced the company's new business relationship with Convenience Store Alliance (CSA), introducing a new branded retailer buying program in an effort to help independent convenience store operators compete with large-chain stores.

Houston-based Phillips 66 first publicized the new program, exclusive in many Phillips 66 markets, at its 2013 Marketing Conference & Trade Show, held from May 21-23 in Las Vegas.

"With our CSA relationship, we look forward to offering independent convenience store operators across the nation access to reduced costs on products and services retailers use every day in the convenience stores," said Mike Krampf, manager of brand value at Phillips 66. "The announcement at this year's Marketing Conference was very well received, and we believe that CSA will be a vital player in helping branded sites become more competitive in many areas of business--not just at the pumps."

CSA is an alliance designed for independent c-store operators across the nation to help branded sites improve margins, enhance profitability and improve operations by leveraging national account pricing and providing consulting type services with field-based employees. These employees work with the retailer to take full advantage of the buying program and also use their industry experience to share merchandising and category management tips.

The program has a proven track record--on average, participating sites have saved more than $20,000 per year. While CSA offers more than 17 programs and services to c-store dealers and marketers, these numbers were generated from CSA's fountain and grocery programs exclusively.

Phillips 66, 76 and Conoco are leading fuel brands owned by Phillips 66 Co., a wholly owned subsidiary of Phillips 66, and their Top Tier Detergent Gasolines are sold at more than 7,000 U.S. retail fuel sites, collectively. The Phillips 66 fuel brand, with its shield icon, has been serving the needs of the motoring public since 1927. With its iconic red ball, the 76 brand provides Top Tier Detergent Gasolines that are sold at more than 1,900 retail fuel sites on the West Coast. For more than 100 years, the Conoco brand has been providing high-performance petroleum products that are currently sold at more than 2,400 retail fuel sites.