NCR Appoints RFID VP

Tech vet to focus on emerging area

Published in CSP Daily News

DAYTON, Ohio -- Saying it is committed to providing guidance and strategic direction for companies assessing the impact of emerging radio frequency identification (RFID) technology, NCR Corp. has appointed John Greaves as vice president, RFID Solutions.

As head of Dayton, Ohio-based NCR's global RFID consulting practice, Greaves will be responsible for helping retailers and manufacturers define and navigate the RFID course that best meets their individual goals. He will also provide strategic leadership to NCR's RFID initiatives across all company divisions, [image-nocss] bringing to bear a full range of products and services designed to maximize the company's RFID investment.

Greaves will report to Lee Schram, senior vice president of NCR's Retail Solutions Division and NCR's executive sponsor for RFID.

Prior to joining NCR, Greaves led the Global RFID Technology Integration consulting practice at Deloitte Touche, where he designed and developed numerous cross-spectrum RFID solutions for companies worldwide. He was the founding chairman of USA RFID Standards, and served as Director-General of the European UHF RFID Spectrum Allocation Initiative to modify the allocation and use of UHF for short-range devices in Europe.

NCR addresses RFID implementation from production through the point of sale by providing RFID labeling solutions, store consulting, global installation and support services and Teradata data warehousing and analytics. The company has retail expertise in areas that will be crucial in the RFID evolution, including bar-code scanning and RF-enabled electronic shelf-label solutions. NCR also is one of the initial sponsors of EPCglobal (formerly the Auto-ID Center).

In other company news, NCR said it has acquiredInfoAmerica, a privately held company and leading provider of self-service solutions for the quick-service restaurant industry. Based in Fort Collins, Colo., InfoAmerica has developed kiosk solutions for many of the industry's major companies.

NCR and InfoAmerica announced a joint self-service solution for the quick-service market in October 2004 that coupled InfoAmerica's Touchware interface with NCR EasyPoint kiosks. InfoAmerica will operate as a wholly owned subsidiary of NCR and will be hardware-independent.